The Basic Principles of Marketing Warfare
Summary
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The Basic Principles of Marketing Warfare by Robert Duro
This provocative book aims to provide managers with a basic knowledge of how to understand, formulate and execute successful strategies against strategically thinking competitors. The authors argue that many companies fail to cope with increased competition because they lack a systematic strategy. Basing their arguments on classical military thought, the authors contend that companies need to gain a psychological advantage over competitors to be successful.| SKU | Unavailable |
| ISBN 13 | 9780471915454 |
| ISBN 10 | 0471915459 |
| Title | The Basic Principles of Marketing Warfare |
| Author | Robert Duro |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 1987-09-30 |
| Number of pages | 176 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |