Basics Fashion Management 02: Fashion Promotion by Gwyneth Moore

Basics Fashion Management 02: Fashion Promotion by Gwyneth Moore

Provides visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of Fashion Management. This title addresses the ways in which brands engage with customers, through the digital channels as well as traditional methods.

This is an excellent text, not only does it take you through the ages but it also discussed different cultures and fashionIt is a rich and colourful text adding weight to this area of research. An absolute perfect text and a pleasure to read. I would recommend this text to students; I can see it being a valuable resource. -- Alison Braybrook, Plymouth College of Art, UK

Gwyneth Moore has worked in marketing, branding and public relations for more than 20 years, promoting and publicizing products and services ranging from fashion and lifestyle brands to telecommunications and education services. Gwyneth began her teaching career following a joint project with the University of Glamorgan, linking high street fashion retail clients with fashion design students. She currently works as a freelance brand and PR consultant, edits two consumer blogs and is involved in the careers of a number of young fashion designers.

SKU	Unavailable
ISBN 13	9782940411870
ISBN 10	2940411875
Title	Basics Fashion Management 02: Fashion Promotion
Author	Gwyneth Moore
Series	Basics Fashion Management
Condition	Unavailable
Binding Type	Paperback
Publisher	Bloomsbury Publishing PLC
Year published	2012-10-29
Number of pages	184
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.