Basics Marketing 02: Online Marketing

Basics Marketing 02: Online Marketing by Brian Sheehan

"Basics Marketing: Online Marketing" offers an accessible and practical introduction to what is unquestionably the most dynamic and fast-moving field in marketing today. Online technology continues to improve in leaps and bounds, so that what seemed cutting edge a few years ago now looks dated and quaint. Online marketing is changing form rapidly in keeping with technology and rapid consumer adoption of new media and new ideas. "Basics Marketing: Online Marketing" considers the major online trends that will continue in one form or another for some time. It also highlights big marketing ideas and case studies, which exemplify forward thinking and will continue to inspire great online ideas well into the future. These include eBay, Google, and Barack Obama's election campaign.

'Brian Sheehan's excellent book will provide readers with a strong grasp of online marketingRead it thoroughly and you will enjoy an understanding of the subject that will be superior to many people who currently work in advertising. It is comprehensive, engaging and highly enjoyable.' - Mike Cooper, worldwide CEO, PHD Network. 'Online marketing can be a daunting subject to grasp. Yet in today's marketing world it is an absolutely essential skill to master. Basics Marketing: Online Marketing gets you there quickly and clearly, making this discipline incredibly accessible. It succinctly explains important concepts within the digital space that are absolute must-knows. It provides the reader with dozens of invaluable case studies, visually presented and superbly dissected. I strongly recommend this to anyone who is planning on entering a digital or general marketing career.'- Antony Young, CEO, Optimedia International US inc.

Brian Sheehan is Associate Professor of Advertising in the S. I. Newhouse School at Syracuse University, New York. He has more than 25 years of professional experience with advertising agency Saatchi & Saatchi and currently acts as a consultant, managing their Toyota Worldwide Executive Board (TWEB). Brian is also an advisory board member of Fuhu, a China-US based internet-software company.

SKU	Unavailable
ISBN 13	9782940411337
ISBN 10	2940411336
Title	Basics Marketing 02: Online Marketing
Author	Brian Sheehan
Series	Basics Marketing
Condition	Unavailable
Binding Type	Paperback
Publisher	Bloomsbury Publishing PLC
Year published	2010-10-25
Number of pages	184
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.