The Battle To Do Good

The Battle To Do Good by Bob Langert

In The Battle to Do Good, former McDonalds Executive Bob Langert takes readers on a behind-the-scenes tour of the restaurant giants decades-long battle to do good, tackling tricky societal issues all while feeding 70 million people a day while attending to the bottom line.

"The Battle to Do Good: Inside McDonald’s Sustainability Journey is a must-read even for those who are cynical about the business of corporate social responsibility" -- The Economist
"If you're interested in the changing consumer marketplace and how societal demands will directly impact how you run cattle at home on the ranch, this book is definitely a page turner worth reading. It's insightful, honest and really gives a glimpse at the changing dynamics of retailers, supplier and consumer relationships." -- BEEF Magazine
"Bob is a terrific storyteller - and man, does he have stories: battling with Greenpeace and People for the Ethical Treatment of Animals; collaborating with Environmental Defense Fund and World Wildlife Fund; engaging Dr. Temple Grandin, the animal welfare guru; enlisting big suppliers like Smithfield and Cargill; convening the beef industry to define sustainable beef; and getting buy-in from an ever-changing cast of McDonald's executives... His remarkable story is not just a great read about an enviable career, but a hero's journey through the history of sustainable business and what it takes to be a leader, sometimes against the greatest of odds." -- Joel Makower
"A 'sustainability page-turner' is not a description one often finds associated with books in the usually heavy-going world of corporate responsibility. In the case of The Battle to do Good: inside McDonald's sustainability journey, just published in hardback by Emerald Publishing, the marketing claim rings true." -- Corporate Citizenship
Langert, who led McDonald's corporate social responsibility and sustainability efforts for 25 years, describes the company's experiences with sustainability issues and various battles with activists related to these issues, including climate change, animal rights, obesity, sourcing practices, deforestation, waste, a sustainable supply chain, values, Happy Meal toys, pesticides, the Amazon rainforest, sustainable beef, and making a difference, to provide insight into what to do and not to do in times of crisis and when dealing with activists and advocates. -- Annotation ©2019 * (protoview.com) *

Bob Langert led McDonald’s Corporate Social Responsibility & Sustainability efforts for more than twenty-five years before retiring in 2015. Currently he is a columnist and editor-at-large for the GreenBiz Group and Senior Sustainability Advisor for The Context Network, the premier global and agribusiness consulting firm in advancing agriculture. He has been engaged in social responsibility issues at a global level since the late 1980s, leading environmental affairs, animal welfare, and Ronald McDonald Children’s Charities’ grants. He was appointed McDonald’s first vice president to lead sustainability in 2006 with contributions spanning sustainable fish, coffee, palm oil, beef, packaging, extensive animal welfare progress, and nutrition strategy. In 2007, Langert was named as one of the 100 Most Influential in Business Ethics by Ethisphere.

SKU	Unavailable
ISBN 13	9781787568167
ISBN 10	1787568164
Title	The Battle To Do Good
Author	Bob Langert
Condition	Unavailable
Binding Type	Hardback
Publisher	Emerald Publishing Limited
Year published	2019-01-19
Number of pages	280
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable