Bayesian Statistics and Marketing
Summary
The feel-good place to buy books
Bayesian Statistics and Marketing by Peter E Rossi
The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems.".. an asset for business schools and marketing researchers." (Technometrics, May 2007)
"'Bayesian Statistics and Marketing' comes from three pioneers in the field of market research and fills a hole in the existing literature on the topic." (Journal of the American Statistical Association, December 2006)
"... extremely useful to both researchers and practitioners who are interested in understanding the power of these methods for solving important marketing problems." (Journal of Marketing, October 2006)
"This book deserves to be widely adopted by business schools, and widely read by more numerate marketing practitioners." (Short Book Reviews, April 2006)
"... valuable to marketing researchers and others working on related applications, especially if they use advanced logistic and probit models." (JRSSA, Vol. 169, No. 4, October 2006)
"... an excellent book for researchers in applied Bayesian statistics." (Journal of Applied Statistics, Vol. 33: 9, 1034, November 2006)
"... an important study tool for potential practitioners or all those researchers who study Bayesian methods through 'learning by doing'". (Statistical Papers,48,2007)
Peter E. Rossi is James Collins Professor of Marketing, Statistics and Economics at UCLA Anderson School of Management. Greg M. Allenby is the author of Bayesian Statistics and Marketing, published by Wiley.
| SKU | Unavailable |
| ISBN 13 | 9780470863671 |
| ISBN 10 | 0470863676 |
| Title | Bayesian Statistics and Marketing |
| Author | Peter E Rossi |
| Series | Wiley Series In Probability And Statistics |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2005-10-28 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |