Becoming couture by Chiara Faggella

Becoming couture by Chiara Faggella

Becoming couture is the first book to examine the history of the Italian fashion industry during the global transition brought about by the Second World War. It draws on a wide range of primary sources, some of them newly unearthed, to demonstrate that the Italian fashion industry in the Republican era continued to rely on business practices and professionals established during Fascism. Analysing changes in promotional discourses and press coverage, the book traces the shift that occurred when manufacturers were encouraged to expand their exports of accessories to include sportswear, knitwear and moda boutique. This ultimately led to the legitimisation of Italian dressmaking as creatively independent of French influences and therefore worthy of the label 'couture'.

Chiara Faggella is a fashion historian and a lecturer at Syracuse University, Florence.

SKU	Unavailable
ISBN 13	9781526198143
ISBN 10	1526198142
Title	Becoming couture
Author	Chiara Faggella
Series	Studies In Design And Material Culture
Condition	Unavailable
Binding Type	Paperback
Publisher	Manchester University Press
Year published	2026-06-23
Number of pages	248
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.