Beer, sociability and masculinity in South Africa by Anne Kelk Mager

Beer, sociability and masculinity in South Africa by Anne Kelk Mager

Beer connects commercial, social, and political history in this sobering look at the culture of drinking in South Africa. Beginning where stories of colonial liquor control and exploitation leave off, Anne Kelk Mager looks at the current commerce of beer, its valorising of male sociability and sports, and the corporate culture of South African Breweries (SAB), the world's most successful brewing company. Mager shows how the industry, dominated by a single brewer, was compelled to comply with legislation that divided customers along racial lines, but also promoted images of multi-racial social drinking in the final years of apartheid. Since the transition to majority rule, SAB has rapidly expanded into new markets - including the United States with the purchase of Miller Brewing Company. This title affords a unique view into global manufacturing, monopolies, politics and public culture, race relations, and cold beer.

SKU	Unavailable
ISBN 13	9781919895420
ISBN 10	1919895426
Title	Beer, sociability and masculinity in South Africa
Author	Anne Kelk Mager
Condition	Unavailable
Binding Type	Book
Publisher	University of Cape Town Press
Year published	2010-06-10
Number of pages	242
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.