Beermat Entrepreneur by Mike Southon
Taking you through the crucial stages between those first notes on a beermat and a business that is sound, lasting, and profitable, this work tells you the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out.
Mike Southon is a serially successful entrepreneur. He co-founded The Instruction Set, an open systems consultancy in 1984, and sold the company five years later to what is now Cap Gemini Ernst & Young. Mike has since been involved in seven start-up ventures, responsible for sales and marketing as well as helping to secure funding from venture capitalists. Mike is very active as an independent consultant, and has been a keynote speaker at conferences all over the world for Microsoft, IBM, Novell, Dell, Hewlett-Packard and many others. He has been a visiting lecturer at City Univeristy Business School since 1992. Chris West is a professional writer, with a background in marketing and PR. He has written novels, including the award-nominatedDeath of a Blue Lantern, and non-fiction, including (as co-author) Think like an Entrepreneur. He also teaches business and writing skills. Chris has many years experience of start-ups and small business, and has lectured on the subject in the UK, mainland Europe and the USA.
| SKU | Unavailable |
| ISBN 13 | 9780273704546 |
| ISBN 10 | 0273704540 |
| Title | Beermat Entrepreneur |
| Author | Mike Southon |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2005-10-06 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |