Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
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Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena by T Bacon
Reveals the chess game with competitors. The book argues that to win the game, companies must develop an opening game aligned to make the most of resources, an efficient middle game outflanking competitors; and an endgame that assures a successful relationship and lays the groundwork for successful future games.
Terry Bacon and David Pugh (Durango, CO) are cofounders of the Lore Institute, a professional development and corporate education company.
| SKU | Unavailable |
| ISBN 13 | 9780814472255 |
| ISBN 10 | 0814472257 |
| Title | Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena |
| Author | T Bacon |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | HarperCollins Focus |
| Year published | 2004-05-12 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |