The Behaviour Business by Richard Chataway
This book shows how behavioural science has revolutionised our understanding of how people really think - and how we can use those insights in our businesses to influence behaviour and gain competitive advantage.
If you buy one business book this year, make this the oneA handbook on how to apply behavioural science the right way for your business. Provides a powerful exploration of behavioural science and how it applies to the future of your business - the perfect guide for anyone who is looking to up their game in 2020 and beyond. Brilliantly inspiring - with his warm, witty approach Richard Chataway shows practical ways for businesses to go from hearing about behavioural science to actually profiting from it. A breath of fresh air - a brilliant behavioural science book that focuses on the practical application of the topic rather than the abstract theories. Drawing on a wide-ranging set of applications, from launching the world's most successful quit smoking app to refining call centre scripts - there's plenty to interest anyone interested in the business application of behavioural science. Richard Chataway's fine book attests to the power and profit of behavioural science in business. Displaying a firm grasp of the literature and sensitive to its thorny issues, on offer are effective behavioural solutions for all business types and sizes - practical and low-cost applications, honed over many years by a foremost practitioner of behavioural science. A great read and a business game changer. The better you are at understanding and influencing behaviour, the better you'll be at business. This book is a must read for anyone who has a business / cause / brand to grow. Richard has put his advanced understanding of human behaviour into practice in how he has structured this book. It's engaging, easy to read, has many applied examples and strong theoretical underpinnings. Read it now before you miss out.
Richard Chataway is Director of Behavioural Science at Gobeyond Partners, and one of the most experienced behavioural science practitioners in the UK. He has worked in senior strategic roles for government in Australia and the UK, and for the four largest advertising agency groups, addressing behavioural challenges as varied as getting people to stop smoking, join the armed forces, drink spirits rather than wine, prevent domestic violence, pay for university tuition, submit their taxes, buy flatpack furniture, and take public transport – to name a few.He has advised clients including Lloyds Banking Group, Google, Atos, IKEA and Unilever – and conducted training for call-centre personnel, marketing directors, sales teams, creatives, and everything in between.Richard is a frequent conference speaker and board member of the Association for Business Psychology, the industry body that is the home and voice of business psychology in the UK.
| SKU | Unavailable |
| ISBN 13 | 9780857197344 |
| ISBN 10 | 0857197347 |
| Title | The Behaviour Business |
| Author | Richard Chataway |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Harriman House Publishing |
| Year published | 2020-02-18 |
| Number of pages | 244 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |