Behavioural Studies in Hospitality Management by Rita Carmouche

Behavioural Studies in Hospitality Management by Rita Carmouche

This text introduces students to behavioural studies, developing an ability to understand and manage the behaviour of people in the hospitality and tourism industries. It offers an approach to behaviour which integrates sociology and psychology in both analysis and explanation, providing a foundation in the social science disciplines which underpin the subject. The book adopts an applied approach, using case studies and discussion questions, and encourages students to develop their own behavioural applications. It is suitable for students who want a broad perspective on behavioural issues, an industry-centred approach and a thorough grounding in the subject. This book should be of interest to first-year or final-year HND students in hotal and catering management, hospitality management, leisure studies and tourism; HCIMA part B final membership course students; and students on other service sector management courses at degree or HND level for their behavioural studies or orgenizational behaviour course component.

SKU	Unavailable
ISBN 13	9780412608506
ISBN 10	0412608502
Title	Behavioural Studies in Hospitality Management
Author	Rita Carmouche
Series	Chapman And Hall Series In Tourism And Hospitality Management
Condition	Unavailable
Binding Type	Paperback
Publisher	Cengage Learning EMEA
Year published	1994-11-03
Number of pages	175
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.