Behind Media: Advertising Cased by Catherine Chambers

Behind Media: Advertising Cased by Catherine Chambers

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Summary

This title considers the popular medium of advertising, and explores how examples of the medium are made, from concept to finished product. It gives an insight into finance, the key people, procedures and processes, how the product is manufactured, and the public's role in its success.

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Behind Media: Advertising Cased by Catherine Chambers

Fact boxes of key figures; Profiles boxes; Technical tips and 'on the job' panels; Technology boxes; Full glossary and index; This new series considers a popular medium and explores how an example of that medium is made, from concept through to finished product. The books give an insight into finance, the key people, procedures and processes, how the product is manufactured, and the public's role in its success.
Catherine Chambers was born in Adelaide, Australia, and was brought up in the UK. She has written about 120 books for children and young adults on all kinds of subjects, including history, biographies, science and the arts.
SKU Unavailable
ISBN 13 9780431114507
ISBN 10 0431114501
Title Behind Media: Advertising Cased
Author Catherine Chambers
Series Behind Media
Condition Unavailable
Binding Type Hardback
Publisher Capstone Global Library Ltd
Year published 2001-08-02
Number of pages 48
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.