Ben and Jerry's Double-dip by Ben R Cohen

Ben and Jerry's Double-dip by Ben R Cohen

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Summary

In this text, the authors explain their business method, that of "values-led business", and how anyone who owns, works for, invests in, or shops with a company might help make it a socially responsible business using this method.

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Ben and Jerry's Double-dip by Ben R Cohen

In this text, the authors explain their business method, that of "values-led business", and how anyone who owns, works for, invests in, or shops with a company might help make it a socially responsible business using this method.
Ben Cohen and Jerry Greenfield, cofounders of Ben & Jerry's Homemade, Inc., opened their first ice cream shop in Vermont in 1978. Today, Ben & Jerry's Homemade is a $160 million company and contributes 7.5% of its pre-tax earnings to charity.
SKU Unavailable
ISBN 13 9780684834993
ISBN 10 0684834995
Title Ben and Jerry's Double-dip
Author Ben R Cohen
Condition Unavailable
Binding Type Hardback
Publisher Simon & Schuster Ltd
Year published 1997-10-06
Number of pages 320
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.