The Best Digital Marketing Campaigns in the World
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The Best Digital Marketing Campaigns in the World by Damian Ryan
The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt.
"..it dissects everything from Tourism Queensland's 'Best Job in the World' campaign to Pizza Hut's iPhone app looking at marketing techniques and their impact. Interesting, this is marketing advice for the Twitter generation." * Management Today *
Damian Ryan is a digital marketing expert and has been working at the forefront of the media industry for 25 years. He created the first Internet magazine in Ireland in 1996 before launching the first digital marketing agency in the UK and Ireland in 1998. He now works in the global mergers and acquisitions business where he specialises in digital marketing. Calvin Jones is a freelance writer and is already widely recognised as an authoritative and knowledgeable writer and commentator in the emerging world of digital marketing. They are both the authors of the best-selling Understanding Digital Marketing, published by Kogan Page.
| SKU | Unavailable |
| ISBN 13 | 9780749460624 |
| ISBN 10 | 0749460628 |
| Title | The Best Digital Marketing Campaigns in the World |
| Author | Damian Ryan |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2011-06-03 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |