The Best Digital Marketing Campaigns in the World II
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The Best Digital Marketing Campaigns in the World II by Damian Ryan
Learn important business lessons for your advertising or marketing career from this international collection of successful digital marketing campaigns.
"The economic and social turbulence created by internet opportunities have brought an entirely new level of confusion, even for those like investors, marketers, publishers and service providers for whom understanding is mission criticalDamian Ryan clarifies without over-simplification and cuts through the jargon to show what can be done with digital tools in creative hands." * Richard Eyre CBE, Chairman of the Internet Advertising Bureau UK *
"Far too often we are dependent on press releases and hearing synopses at industry events to learn about some of the best digital marketing campaigns and activities. Not only does Damian make it easier to discover much more about brands and their campaigns, but also to get depth on the campaign such as objectives, what lessons we can learn and crucially an impartial expert's opinion. an amazing compendium of work which will help us all in understanding how brands are learning, adapting and evolving their digital advertising." * Noel Penzer, Managing Director, AOL *
"Praise for the previous edition: Offers a fine collection from international successful digital marketing campaigns, and is a pick for any business collection. No business library should be without this!" * Midwest Book Review *
"Brings together an international collection of successful digital marketing campaigns...exploring how businesses have harnessed social media, blogs, forums, online video, and email to boost their brand. It is an interesting addition to an industry that is still very new." * New York Journal of Books *
"This breezy, well-organized, easy-to-read volume is the best summary of the development and application of social media to the marketing arena. Highly recommended." * CHOICE *
"Far too often we are dependent on press releases and hearing synopses at industry events to learn about some of the best digital marketing campaigns and activities. Not only does Damian make it easier to discover much more about brands and their campaigns, but also to get depth on the campaign such as objectives, what lessons we can learn and crucially an impartial expert's opinion. an amazing compendium of work which will help us all in understanding how brands are learning, adapting and evolving their digital advertising." * Noel Penzer, Managing Director, AOL *
"Praise for the previous edition: Offers a fine collection from international successful digital marketing campaigns, and is a pick for any business collection. No business library should be without this!" * Midwest Book Review *
"Brings together an international collection of successful digital marketing campaigns...exploring how businesses have harnessed social media, blogs, forums, online video, and email to boost their brand. It is an interesting addition to an industry that is still very new." * New York Journal of Books *
"This breezy, well-organized, easy-to-read volume is the best summary of the development and application of social media to the marketing arena. Highly recommended." * CHOICE *
Damian Ryan is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is the author of Understanding Digital Marketing and The Best Digital Marketing Campaigns in the World and is the editor of Understanding Social Media.
| SKU | Unavailable |
| ISBN 13 | 9780749469689 |
| ISBN 10 | 0749469684 |
| Title | The Best Digital Marketing Campaigns in the World II |
| Author | Damian Ryan |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2014-03-03 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |