The Best of Branding: Best Practices in Corporate Building
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The Best of Branding: Best Practices in Corporate Building by James Gregory
A compilation of results from more than 1,000 companies on what works, what doesn't, and why.
Jim Gregory is founder and CEO of CoreBrand, a global brand strategy and communications firm. Jim, who has 25 years experience in advertising and branding, is recognized as a leading expert on brand management and credited with developing innovative and objective tools for measuring the power of brands and their impact on a corporation's financial performance. Jim's pioneering work in quantifying the financial benefits of branding has greatly increased brand management's credibility and acceptance among America's business leaders.
| SKU | Unavailable |
| ISBN 13 | 9780071403290 |
| ISBN 10 | 0071403299 |
| Title | The Best of Branding: Best Practices in Corporate Building |
| Author | James Gregory |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2003-12-16 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |