Best Practice Cases in Branding by Kevin Lane Keller

Best Practice Cases in Branding by Kevin Lane Keller

Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications. The twelve cases he wrote for this book feature some of the world's most successful brands and companies, such as Levi Strauss & Co., Intel, Nike, and DuPont. The marketers behind these brands and companies have all made noteworthy accomplishments to our understanding of the strategic brand management process and how to best build and manage brand equity. Professor Keller is presently the E.B. Osborn Professor of Marketing at Dartmouth College—Amos Tuck School of Management. He is also the author of Strategic Brand Management, 2e, and will be Philip Kotler's co-author on Marketing Management, 12e, both published by Prentice Hall.

Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications. His research has been widely cited and received numerous awards. He remains actively involved in industry and has served as brand confident to marketers for some of the world's most successful brands, including Disney, Ford, Intel, Levi Strauss, Nike, Procter and Gamble, and many more. Professor Keller is presently the E.B. Osborn Professor of Marketing at Dartmouth College's Amos Tuck School of Management where he teaches an M.B.A elective on strategic brand management and lectures in executive programs on that topic. He lives with his family in Etna, NH.

SKU	Unavailable
ISBN 13	9780131411333
ISBN 10	0131411330
Title	Best Practice Cases in Branding
Author	Kevin Lane Keller
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education (US)
Year published	2003-08-19
Number of pages	304
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.