Best Story Wins by Mark Edwards
How to harness the power of storytelling in your communications at work
PRAISE FOR PREVIOUS ECONOMIST EDGE TITLES: 'The most insightful book on branding of the last 20 years -- Rory Sutherland, Vice Chairman of Ogilvy and author * Alchemy: The Dark Art and Curious Science of Creating Magic in Brands *
A wonderful blend of academic insights and practical know-how -- Richard Shotton, author * The Choice Factory: 25 Behavioural Biases that Influence what We Buy *
In an era where innovation is like oxygen, this is a riveting read -- Gopi Kallayil, Google
A wonderful blend of academic insights and practical know-how -- Richard Shotton, author * The Choice Factory: 25 Behavioural Biases that Influence what We Buy *
In an era where innovation is like oxygen, this is a riveting read -- Gopi Kallayil, Google
Mark Edwards is a corporate speech writing coach who has helped his clients win over $10 billion's worth of new businesses pitches as a pitch doctor in the media, marketing and advertising industries. He began his career as a business journalist 25 years ago; for over two decades his writing appeared on a weekly basis in The Sunday Times. He is the co-author of Belonging: the key to transforming and maintaining diversity, inclusion and equality at work and the author of The Tao of Bowie: 10 lessons from David Bowie's life to help you live yours.
| SKU | Unavailable |
| ISBN 13 | 9781800815773 |
| ISBN 10 | 1800815778 |
| Title | Best Story Wins |
| Author | Mark Edwards |
| Series | Economist Edge |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Profile Books Ltd |
| Year published | 2024-06-13 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |