Beyond Harvard by Jo Russell
All new Harvard-style street smarts from the people who knew, worked with and were influenced by Mark H. McCormack.
Praise for Mark HMcCormack: 'The undisputed king of sports marketing * BBC Sport *
The most powerful man in sport * Sports Illustrated *
He was a genius when it comes to sports marketing -- Tiger Woods
His legacy is international sport as we know it -- European PGA Tour chief Ken Schofield
The most powerful man in sport * Sports Illustrated *
He was a genius when it comes to sports marketing -- Tiger Woods
His legacy is international sport as we know it -- European PGA Tour chief Ken Schofield
Mark McCormack was named by Sports Illustrated as 'the most powerful man in sports'. A college golfer, he worked at a Cleveland law firm when he began representing a young unknown named Arnold Palmer. A host of sports celebrities in golf, tennis and other areas followed and today the company WME/IMG represents a wide array of events and clients ranging from the Nobel Foundation to Wimbledon, Novak Djokovic to Colin Montgomerie.
| SKU | Unavailable |
| ISBN 13 | 9781781256992 |
| ISBN 10 | 1781256993 |
| Title | Beyond Harvard |
| Author | Jo Russell |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Profile Books Ltd |
| Year published | 2017-06-29 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |