Beyond The E-Myth by Michael E Gerber

Beyond The E-Myth by Michael E Gerber

Beyond The E-Myth embraces the fundamental premise of that first book--that a small business only succeeds to the degree its owner goes to work ON the business rather than just IN it, creating the systemic Operating System that makes that business unique in the marketplace.

Beyond The E-Myth expands that conversation with the entrepreneurial small business owner, in a clear, precise, and compelling overview that addresses their main job--inventing, building, and launching a company with the power to scale--to grow beyond the Company of One in a straightforward, eight-step process.

When asked, Gerber emphatically explains: I wrote this to make the job of building a small business easy--for every man or woman struggling to get it right. This book cuts to the chase: A company is a product to be sold. Build it right, and you will sell it. Build it wrong, and you won't. Most small business owners won't. This book was written to fix that.

Michael E. (Michael E.) Gerber is an entrepreneur's entrepreneur's entrepreneur's entrepreneur's entrepreneur's entrepreneur's INC magazine editors dubbed him The World's #1 Small Business Expert. He is the Chairman and Co-Founder of the Michael E. Gerber Companies is a collection of one-of-a-kind businesses dedicated to launching world-class businesses and entrepreneurs in every industry and economy. Over the course of nearly three decades, The Gerber Companies has transformed the way small company owners build their businesses and has grown into an empire.