The Big Idea by Donny Deutsch
Based on the award-winning formula of his hugely popular nightly show on CNBC, Donny Deutsch's The Big Idea is a step-by-step guide for anyone who has ever dreamt of following through on creating their own business. From the 'Aha! Moment' to taking that all-important first leap, Deutsch cheers aspiring entrepreneurs along every step of the way. Starting with how to look for opportunities, through to keeping what you've created going and growing, each stage of the process is illustrated by an invaluable lesson learned by a leading entrepreneur. With the author's irrepressible energy, enthusiasm and expertise providing the engine that drives this incredibly upbeat book, The Big Idea will provide the tools to tackle issues head on, and is the ideal how-to for entrepreneurs - from inventors to artists, marketers to producers, teenagers to retirees.
Donny Deutsch is a graduate of Pennsylvania State University and rose to prominence as the maverick CEO of advertising agency Deutsch Inc. Under his pioneering leadership the company grew into one of America's premier cutting-edge companies, with blue-chip clients including Mitsubishi, Johnson & Johnson, Revlon, Coors, Monster, and Old Navy. Both Advertising Age and Adweek presented the company with the Agency of the Year Award. Deutsch has his own nightly business/financial advice show on CNBC, and his website offers invaluable guidance on how to cope with financial problems during in the credit crunch crisis. He lives in New York City.
| SKU | Unavailable |
| ISBN 13 | 9780553824322 |
| ISBN 10 | 0553824325 |
| Title | The Big Idea |
| Author | Donny Deutsch |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Transworld Publishers Ltd |
| Year published | 2009-06-04 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |