Big Idea by Jones Robert
Anyone can copy a company's product, or even its business model. What they can't copy is its worldview, its attitude, its special way of doing things. In the future, the war in the marketplace will be a war of ideas. This title maps this new territory and shows how big ideas make great companies.
'An interesting and useful book' Business Age
Robert Jones was born in Gloucester in 1957 and read Philosophy and English at Cambridge University. He is a director with Wolff Olins, one of the world's most respected brand consulting firms, and has worked as a consultant in corporate communication for 16 years, with companies such as Andersen Consulting, Cameron McKenna and the National Trust. He also lectures at Oxford Business School on the marketing of professional service firms.
| SKU | Unavailable |
| ISBN 13 | 9780006532347 |
| ISBN 10 | 0006532349 |
| Title | Big Idea |
| Author | Jones Robert |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | HarperCollins Publishers |
| Year published | 2001-09-03 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |