Blogging by Jill Walker Rettberg

Blogging by Jill Walker Rettberg

Authored by a scholar-blogger, this engaging book is packed with examples that show how blogging and related genres are changing media and communication. It gives definitions and explains how blogs work, shows how blogs relate to the historical development of publishing and communication and looks at the ways blogs structure social networks.

"A landmark in social cyberspace studies – and much more than thatIt’s about the way today’s popular culture is actually part of large-scale change in the way culture is produced. Jill Walker Rettberg has written a deep and broad book about the real meaning of blogging as evidence for and a driver of an epochal cultural shift. She deftly uses her own experience as a renowned blogger, examined through the expert eye of an experienced communication researcher, to reveal the psychological, social, political and historical meaning of the blogging phenomenon. She brings media studies, ethnology, literary studies, marketing, journalism and sociology together into a brilliant explanatory framework."
Howard Rheingold, author of Smart Mobs

"Blogging has become an essential backbone of social media. Jill Walker Rettberg’s book brilliantly documents, analyses and situates blogging, constructing an indispensable account of blogging’s history and future in light of social network sites, mobile practices and other media-sharing platforms. This is a key piece of scholarship for anyone trying to understand the intersection of technology and society."
danah boyd, Microsoft Research New England, and the Berkman Center for Internet and Society, Harvard University

"A solid, unbiased, and unfettered introduction to the social aspects of blogging. Recommended."
Choice

Jill Walker Rettberg is professor of digital culture at University of Bergen.

SKU	Unavailable
ISBN 13	9780745663654
ISBN 10	0745663656
Title	Blogging
Author	Jill Walker Rettberg
Series	Digital Media And Society
Condition	Unavailable
Binding Type	Paperback
Publisher	John Wiley and Sons Ltd
Year published	2013-10-04
Number of pages	192
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.