Blue Ocean Strategy, Expanded Edition
Summary
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Blue Ocean Strategy, Expanded Edition by W Chan Kim
A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents."one of the bestselling business books of the century" — Financial Times
"Blue Ocean Strategy is the most successful book on business master-planning" — The Economist
"A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market" — Qantas The Australian Way
Praise for Blue Ocean Strategy:
- A bestseller across 5 continents
- More than 4 million copies sold worldwide
- Translated into 49 languages
- A Wall Street Journal, BusinessWeek, and Fast Company bestseller
- Thinkers50 Strategy Award for Best Business Book of the decade
- The Fast Company Leadership Hall of Fame
- Winner of the Carl S. Sloane Award for Excellence in Management Consulting
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the recently released USA Today bestseller, Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs; the over 4-million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written; and The New York Times and #1 Wall Street Journal bestseller, Blue Ocean Shift. Blue Ocean Strategy is being published in a record-breaking 49 languages and is a bestseller across five continents. In 2023, on its 100th anniversary, HBR honored Kim and Mauborgne as two of its four most influential authors for their contribution to management research and ideas. In 2019 they were also named the most influential management thinkers in the world by Thinkers50. They are the founders of the Blue Ocean Global Network. For more on these authors and their new book, BEYOND DISRUPTION, see blueoceanstrategy.com.
| SKU | Unavailable |
| ISBN 13 | 9781625274496 |
| ISBN 10 | 1625274491 |
| Title | Blue Ocean Strategy, Expanded Edition |
| Author | W Chan Kim |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Harvard Business School Publishing |
| Year published | 2015-01-20 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |