Bold by Shaun Smith

Bold by Shaun Smith

WINNER: CMI Management Book of the Year Awards 2012 - E-book Category More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win. BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.

"Packed full of original ideas and inspirational stories that'll give you the confidence to do things your way" * Richard Reed, Co-founder of Innocent Drinks *
"Bold is one of the most inspiring and insightful books on what it takes to build a pure and compelling global brand for todays generation, in this digitally disruptive age." * Angela Ahrendts, CEO Burberry *
"Fortune favours the brave. This book can show you the way." * Ronan Dunne, CEO, Telefonica O2 UK Ltd *

Shaun Smith is founder and partner in the customer experience consultancy Smith+Co which works with leading brands around the world. A thought leader on the subject of customer experience strategy, he has featured many times on CNBC's Ask the Expert programme and is the co-author of On Purpose (published by Kogan Page). Andy Milligan has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture. He appears regularly in the media to comment on brand issues, is the author of Brand it Like Beckham and co-author of On Purpose (published by Kogan Page).

SKU	Unavailable
ISBN 13	9780749463441
ISBN 10	0749463449
Title	Bold
Author	Shaun Smith
Condition	Unavailable
Binding Type	Paperback
Publisher	Kogan Page Ltd
Year published	2011-04-03
Number of pages	336
Prizes	Winner of CIM Management Book of the Year 2012 (UK)
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.