Advertising For Skeptics by Bob Hoffman

Advertising For Skeptics by Bob Hoffman

A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers BadMen and Laughing@Advertising looks at advertising's decade of delusion and comes away a skeptic. What went wrong? Just about everything.

For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts

SKU	Unavailable
ISBN 13
Title	Advertising For Skeptics
Author	Bob Hoffman
Condition	Unavailable
Binding Type
Publisher
Year published
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.