Ben & Jerry's: The Inside Scoop by Fred Lager

Ben & Jerry's: The Inside Scoop by Fred Lager

Deftly and compassionately captures Ben's] genius in all its entrepreneurial splendor.This tale will keep you entertained.--New York Times Book Review.

A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with H agen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.

SKU	Unavailable
ISBN 13
Title	Ben & Jerry's: The Inside Scoop
Author	Fred Lager
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.