Brand Management by Michael Beverland
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.| SKU | Unavailable |
| ISBN 13 | |
| ISBN 10 | |
| Title | Brand Management |
| Author | Michael Beverland |
| Series | |
| Condition | Unavailable |
| Binding Type | |
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| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |
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