Break the Internet by Olivia Yallop

Break the Internet by Olivia Yallop

In the attention economy, online influencers are an emerging class of power brokers. How can you harness their potential? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Digital strategist Olivia Yallop goes undercover amongst content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. The result is an insider account of a trend that is set to dominate our future — experts estimate that the economy of influence will be valued at $24 billion globally by 2025.

SKU	Unavailable
ISBN 13
Title	Break the Internet
Author	Olivia Yallop
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.