Building Strong Brands by David A Aaker

Building Strong Brands by David A Aaker

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of "the brand-as-a-country-or-region".

SKU	Unavailable
ISBN 13
Title	Building Strong Brands
Author	David A Aaker
Condition	Unavailable
Binding Type
Publisher
Year published
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.