Business Storytelling from Hype to Hack by Jyoti Guptara

Business Storytelling from Hype to Hack by Jyoti Guptara

The definitive little guide to understanding and using your ultimate communications hack. Storytelling has become a buzzword in marketing, but do stories work in other areas of business? And if so, how? Making sense and meaning are essential to every human endeavour, and so are mission critical for every business leader. Drawing on insights from neuroscience and using everyday examples, Guptara reveals how storytelling is a brain hack and shows how to "hack" seven key areas of communication, from small talk and self-development to getting people to buy in to a vision, idea, or strategy.

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ISBN 13
Title	Business Storytelling from Hype to Hack
Author	Jyoti Guptara
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.