Business to Business Marketing Management by Alan Zimmerman

Business to Business Marketing Management by Alan Zimmerman

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.

SKU	Unavailable
ISBN 13
Title	Business to Business Marketing Management
Author	Alan Zimmerman
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.