Consumer Behavior by Michael R Solomon

Consumer Behavior by Michael R Solomon

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Consumer Behavior

Consumer Behavior by Michael R Solomon

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoples social experiences.
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ISBN 13
Title Consumer Behavior
Author Michael R Solomon
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Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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