Corporate Social Responsibility is Not Public Relations by Sangeeta Waldron

Corporate Social Responsibility is Not Public Relations by Sangeeta Waldron

Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.

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ISBN 13
Title	Corporate Social Responsibility is Not Public Relations
Author	Sangeeta Waldron
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.