Crash Course by Paul Ingrassia

Crash Course by Paul Ingrassia

With an updated Afterword by the author

This is the epic saga of the American automobile industry's rise and demise, a compelling story of hubris, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit's Big Three car companies--once proud symbols of prosperity--through bankruptcy. With unprecedented access, Pulitzer Prize winner Paul Ingrassia takes us from factory floors to small-town dealerships to Detroit's boardrooms to the White House. Ingrassia answers the big questions: Was Detroit's self-destruction inevitable? What were the key turning points? Why did Japanese automakers manage American workers better than the American companies themselves did? Complete with a new Afterword providing fresh insights into the continuing upheaval in the auto industry--the travails of Toyota, the revolving-door management and IPO at General Motors, the unexpected progress at Chrysler, and the Obama administration's stake in Detroit's recovery--Crash Course addresses a critical question: America bailed out GM, but who will bail out America?

SKU	Unavailable
ISBN 13
Title	Crash Course
Author	Paul Ingrassia
Condition	Unavailable
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Year published
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.