Customer Relationship Management by Simon Knox

Customer Relationship Management by Simon Knox

Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM.

SKU	Unavailable
ISBN 13
Title	Customer Relationship Management
Author	Simon Knox
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.