Decoded by Phil Barden
In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers choices and what happens in the human brain as buyers make their decisions.| SKU | Unavailable |
| ISBN 13 | |
| ISBN 10 | |
| Title | Decoded |
| Author | Phil Barden |
| Series | |
| Condition | Unavailable |
| Binding Type | |
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| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |
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