Defending Your Brand by T Calkins

Defending Your Brand by T Calkins

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

SKU	Unavailable
ISBN 13
Title	Defending Your Brand
Author	T Calkins
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.