Emotional Selling by David Yule

Emotional Selling by David Yule

It has been estimated that 80 per cent of all buying decisions are based on emotion. The key to successful sales is making the right connection with the customer and extracting the right emotional response. Updated and revised, this book sets out a tried and tested technique to achieve this objective by thinking, acting and responding on the basis of emotion. This book should enable readers to dramatically improve their sales performance, and enjoy it at the same time. Areas covered include: motivating people to talk to you; finding out what they really, really need; proposing solutions; addressing concerns; and achieving a genuine win-win close.

SKU	Unavailable
ISBN 13
Title	Emotional Selling
Author	David Yule
Condition	Unavailable
Binding Type
Publisher
Year published
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.