Fashion & Luxury Marketing by Michael R Solomon

Fashion & Luxury Marketing by Michael R Solomon

Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury.

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ISBN 13
Title	Fashion & Luxury Marketing
Author	Michael R Solomon
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.