Focus Groups by Richard A Krueger

Focus Groups by Richard A Krueger

Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.

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ISBN 13
Title	Focus Groups
Author	Richard A Krueger
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.