Framework for Marketing Management by Philip T Kotler

Framework for Marketing Management by Philip T Kotler

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

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ISBN 13
Title	Framework for Marketing Management
Author	Philip T Kotler
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.