Hacking Marketing by Scott Brinker

Hacking Marketing by Scott Brinker

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

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ISBN 13
Title	Hacking Marketing
Author	Scott Brinker
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.