Hot Button Marketing by Barry Feig

Hot Button Marketing by Barry Feig

Talks about 16 hot buttons that drive consumer behaviour. This work shows marketers and salespeople how to identify and push the hot buttons that will get consumers to prefer and purchase their products over a competitor's, even if it's a so-called parity product.

SKU	Unavailable
ISBN 13
Title	Hot Button Marketing
Author	Barry Feig
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.