Identifying Hidden Needs by K Goffin

Identifying Hidden Needs by K Goffin

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

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ISBN 13
Title	Identifying Hidden Needs
Author	K Goffin
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.