Integrated Marketing Communications by Philip J Kitchen

Integrated Marketing Communications by Philip J Kitchen

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner.

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ISBN 13
Title	Integrated Marketing Communications
Author	Philip J Kitchen
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.