It Takes a Tribe by Will Dean

It Takes a Tribe by Will Dean

Tough Mudder is not a race. It's a challenge. In It Takes a Tribe, co-founder and CEO Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe. Arguing for clear principles, bravery and persistence, Dean shows a new generation of entrepreneurs why it's important to create a brand that people identify with and love. It Takes a Tribe is the astonishing inside story of Tough Mudder, and a textbook for anyone looking to start a business or find more followers. 'Gripping - reveals what it takes to stand by your values' ADAM GRANT, Wharton professor and bestselling author of Originals and co-author of Option B

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ISBN 13
Title	It Takes a Tribe
Author	Will Dean
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.