Leveraging Computer-Mediated Marketing Environments by Gordon Bowen

Leveraging Computer-Mediated Marketing Environments by Gordon Bowen

Discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. The book covers a wide range of topics, including brand strategy, e-services, and web analytics.

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ISBN 13
Title	Leveraging Computer-Mediated Marketing Environments
Author	Gordon Bowen
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.