Made to Stick by Dan Heath

Made to Stick by Dan Heath

Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

SKU	Unavailable
ISBN 13
Title	Made to Stick
Author	Dan Heath
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.