Marketing and Managing Tourism Destinations by Alastair M Morrison

Marketing and Managing Tourism Destinations by Alastair M Morrison

This book is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs).

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ISBN 13
Title	Marketing and Managing Tourism Destinations
Author	Alastair M Morrison
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.